Nashoo is a smart pet identification system. NFC-equipped dog collars and tags that anyone can scan with their smartphone — no app required. If a dog gets lost, the finder taps their phone, sees the dog's profile, and can immediately contact the owner.

The Problem

Traditional pet tags have a phone number etched into metal. If the number is wrong, outdated, or the owner doesn't answer, the connection fails. Lost pets end up in shelters or worse — even when someone wants to help.

Nashoo makes the reunion process instant and reliable.

How It Works

For pet owners:

• Purchase an NFC-enabled collar or tag
• Program it through the Nashoo app with your dog's details
• Create a profile with photos, contact info, and medical needs
• Attach it to your dog's collar

When someone finds a lost dog:

• Tap any smartphone to the tag — no app needed
• Instantly see the dog's landing page with photo and details
• Owner receives a notification that their dog was found
• Start a conversation through the web interface

What We Built

• Product concept — Defining the user experience for both pet owners and finders
• Mobile apps — iOS and Android apps for tag programming and profile management
• Backend infrastructure — Tag registration, profile hosting, notification system
• Web interface — Landing pages for found pets and owner-finder communication
• UI/UX design — Complete design system across all touchpoints

The Result

Nashoo turns a moment of panic into a quick reunion. One tap, instant information, immediate contact. No phone calls to outdated numbers, no waiting at shelters — just a direct line between the person who found your dog and you.