Project

TraceLot

A SaaS platform for batch and lot tracking that helps businesses selling perishable goods eliminate expired shipments and compliance gaps.

Strategy & Growth
Product Build
Product Discovery
GTM Strategy
Web App

TraceLot is a batch and lot tracking system built for businesses selling perishable goods. It solves a real, painful problem: products with expiry dates reaching customers when they shouldn't, compliance gaps during audits, and inventory write-offs from poor expiration forecasting.

The Problem

Businesses selling food, supplements, cosmetics, and other products with shelf life face constant challenges:

  • Expired products accidentally shipped to customers
  • Hours of manual spreadsheet reconciliation every week
  • FDA and compliance audits requiring lot-level traceability
  • Significant losses from inventory that expires before it sells
  • No visibility into which batches are at risk

Most inventory systems don't handle batch-level tracking well. TraceLot fills that gap.

What TraceLot Does

The platform automates everything around batch and expiry management:

  • Batch splitting with lot numbers and expiry dates
  • FEFO (First-Expired-First-Out) allocation — earliest-expiring stock ships first
  • Automated holds that remove expired quantities from available inventory
  • Daily alerts forecasting at-risk inventory across 10, 30, 60, and 90 day windows
  • Complete audit trails showing which batch shipped to which customer
  • Multi-warehouse support with independent batch tracking
  • Repackaging functionality that maintains traceability from bulk to individual units

Who It's For

TraceLot serves any business managing products with shelf life:

  • Food and beverage distributors
  • Supplement and vitamin sellers
  • Beauty and cosmetics brands
  • Pet food suppliers
  • Medical and laboratory supply companies
  • Chemical distributors requiring lot lineage documentation

Our Role

We partnered with the founding team across every dimension of the business:

  • Product discovery and validation — defining the problem space and solution
  • Go-to-market strategy — positioning, messaging, and launch planning
  • Technical implementation — building the platform
  • Marketing execution — working alongside the founders to reach customers
  • Full team augmentation — providing the people to make it happen

The Partnership

TraceLot represents the full scope of what we do. Not just building software, but working alongside founders from discovery through implementation and growth. Strategy, product, engineering, and marketing — all in service of a product that solves a real problem.